Monday, February 19, 2018

Pick your Platform

In 2018, technology is at an all time high, and continues to advance. People are tending to move away from news on TVs and desktops, and making the jump to tablets, phones, or even their Amazon Echos and Google Homes. I'm right there with the rest of you right now, writing this on my IPad Mini.

The 2017 Digital Report from Reuter's, which helps to show international trends in online journalism, shows that 43% of Canadians now get their news on smartphones, up four points from 2016. This highlights a major movement in viewership. Desktop views and the purchasing of print copies continue to drop, and readers are continuing to plug in.

It's important for journalists online to adapt to these changes as well. In my opinion, one of the most important things an online journalist can do, is make stories mobile friendly. Layout your work so that is easily accessible, and that everything can be done with a swipe or click of a button.

The world of online news continues to grow and change. At this point in time, it's a completely different beast than the days of print. Everything is instant, advanced and accessible. it's up to journalists who are online to come prepared for the fight, so that they can reach the most people that they can.

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